Long Live Twitter
Twitter is dead.
This is a view that seems to be shared by many people. But is there any truth in it? According to Statista.com, there were 328 million active users at the last count and this number is still on the rise. So why do people have the impression that Twitter is on the decline?
If you are the owner of a small restaurant or bar, it can be challenging to find the time to promote your business effectively using social media. Often a decision is taken to focus on one, maybe two platforms. Unfortunately for Twitter, this can be neglected in favour of Facebook and Instagram.
The micro-blogging platform, founded in 2006, is a great way for businesses to keep their followers updated in real-time. The reality is that when following a few hundred accounts that are all tweeting simultaneously, there is a lot of white noise. So how do you ensure your message gets heard?
Adopting a unique tone-of-voice in addition to posting interesting and engaging content is the key. Now this is easier said than done but to illustrate our point, we found five food and drink-related Twitter accounts who we believe to be using Twitter well.
Leith-based craft brewery
Guys, if we could just have *one* more debate on Twitter about what 'craft' means we can probably get it cracked!— Pilot (@pilotbeeruk) August 23, 2017
Electric Spirit Co.
Edinburgh-based small-batch gin distillery
Exciting afternoon reading about barcodes. Did I say exciting? I mean *smashes face repeatedly into keyboard until the darkness comes*— Electric Spirit Co. (@ElecSpiritCo) August 29, 2017
I am excited about Mamasan’s opening in Leith. I’d tag them in this excitement, but they’re not on Twitter. So yeah. Wooo.— Electric Spirit Co. (@ElecSpiritCo) July 27, 2017
Great British Bake Off
No introduction necessary
Bon Vivant’s Companion
Independent beer, spirit and wine specialist in Edinburgh
Edinburgh-based steak restaurants
Of course, we can’t have an article about the best people to follow on Twitter without giving a honourable mention to Limmy!
Check out Daft Punk's new single "Get Lucky" if you get the chance. Sound of the summer.— Limmy (@DaftLimmy) September 1, 2017
Do you think that Twitter is on the decline?
We think that it is very much alive and well, although it suffers from a great deal of white noise - as does every other social media platform. The key is making your business stand out by offering something unique and different. If you have any other suggestions on who you think should be included in this list, we would love to hear them!
Tweet us @bigflavourmktg with your thoughts or get in touch using the form below to find out how we can help you with your social media marketing.