What is paid search advertising?
Wouldn’t it be great to ensure your website appears whenever someone searches in google or Bing using a term which is relevant to your business? Paid search advertising allows you to connect with potential guests and customers who are doing just that. By showing an advert for your business at the top of the search engine results page helps you stay ahead of your competitors and compete with third party websites.
What are the benefits of paid search advertising?
More visibility for your brand.
Get your brand in front of potential customers by ensuring your website appears at the top of the page for anyone searching using keywords relevant to your business.
Rank above your competitors.
Whether the competition are running ads or not, get ahead of the game by making sure your website appears first making it more likely for your business to get the booking.
More qualified Website Traffic.
Running paid search advertising will allow you to bring more qualified traffic to your website. Spend can be limited to specific keywords to ensure you only target potential guests.
Generate a return on investment.
Depending on the type advertising you run, you can see a return of up to 50 to 1 on certain campaigns. What’s not to love about that?
The majority of people don’t know that the top results in search engines are ads. They trust the likes of Google and Bing to give them the most relevant information at the top.
Connect with new customers.
PPC allows you to target keywords which your website does not already rank organically for. This means potential customers can find you where they wouldn’t have before.
The Big Blog.
Check out the latest articles on Ppc.
As a luxury, boutique hotel located on London’s famous Leicester Square, Victory House compete to sell rooms against a large number of properties in the West End. Find out how we were able to generate a return on investment of 30 to 1 for Victory House using paid search advertising.
Interested in finding out more?
Our team can advise on the steps needed to ensure your hotel or restaurant can take advantage of this.