Services
Marketing strategy
Charting your roadmap to success
Get a comprehensive review of your hotel’s digital footprint, with actionable goals that take you even further.
Evaluate performance to create an action plan
Hone in on your hotel’s
competitive advantages
Develop a clear marketing roadmap
What does a marketing strategy evaluate?
You know what they say: you don’t know where you’re going until you know where you’ve been.
Our strategies begin with a full digital audit, looking at the look, feel and messaging of your outward marketing, in addition to all the technical elements that underpin it.
This includes evaluating your website, social media content, paid advertising, SEO, data tracking, metasearch activity and more.
How do we turn those insights into action?
Once we have the lay of the land, it’s time to chart out where we’re going – with clear actions and their impact on your bottom line.
For example, if your website’s conversion rate is low, a full audit will highlight the reason why. Is it the user experience? Does it need more traffic from social and search? Perhaps the tracking has simply been set up wrong?
Insights fuel action (and lots of them).
The benefits
In life, it’s not about the destination, it’s about the journey. In marketing, it’s the opposite.
Once we identify measurable goals, the actions and benefits are just around the corner. We aim for higher conversions, more direct bookings and lower OTA commissions – not to mention the overall benefits of a clear strategy.
How far can we take your hotel’s marketing? Get in touch. We’d love to find out.
