SINCE ESTABLISHING ITSELF ALMOST ONE HUNDRED AND TWENTY FIVE YEARS AGO, DE L’EUROPE HAS EVOLVED FROM AN EXCLUSIVE HOTEL IN THE HEART OF AMSTERDAM INTO A GUARDIAN OF LOCAL CULTURE AND CRAFTSMANSHIP.
On the banks of the River Amstel in the heart of Amsterdam lies one of the most prestigious hotels in the city. Despite their status as one of the Dutch capital’s finest luxury hotels, the team struggled to control the commissions being paid to OTAs and felt the agency who were previously managing these campaigns were not generating the results which they believed were achievable given the strength of the product.
Big Flavour were brought to drive more bookings direct and reduce the commissions being paid to online travel agents. Through the delivery of a paid search advertising strategy, we allowed de l’europe to compete with Otas and other hotels within their competitor set.
upon taking over the management of our paid search advertising for de l’europe, big flavour were able to deliver a far higher return on investment. This allowed the hotel to drive more bookings and revenue via our own website helping reduce commissions paid to online travel agents.
— Barbara Meltzer, Digital Marketing Manager
27 to 1 Return on investment.
750% growth in advertising revenue.
200% increase in ad engagement.
A flavour of our work with de l’europe.
The hotel previously used another agency to manage all paid search advertising activity. Upon termination of the contract with the incumbent agency, access to the advertising account was lost. This meant Big Flavour had to set up all campaigns from scratch. Keyword research was conducted following a site visit to identify what De L’Europe’s potential guests were searching for. Campaigns were then built to target these keywords. Goal and e-commerce tracking were set up within Google Analytics to measure return on investments from the campaigns. A monthly report was then supplied to constantly benchmark and monitor performance.