Case Study
Bingham Riverhouse
A boutique approach
Marketing Strategy / Paid Advertising
Bingham Riverhouse is a place where many things come together. Where people can stay the night, spend the evening, while away the afternoon or kick off the day.
Perched on the banks of the Thames lies the Riverhouse - a boutique hotel with an award-winning restaurant and a popular wedding venue in Richmond. Huckleberry has worked with the Riverhouse to grow their online presence within the local marketplace, attracting new visitors through their doors to stay the night, sample the food and drink away the evening.
Ensuring year on year growth…year after year
Huckleberry are responsible for the online advertising of all aspects of Bingham Riverhouse’s business. From rooms to weddings to private dining to the restaurant.
Running advertising across a variety of different channels as well as optimising the website to maximise organic reach has allowed the business to grow year-on-year. Our team also supported the Riverhouse through a reimagining of their visual identity and brand positioning as the hotel underwent a significant refurbishment.
This was a necessary step for the business to continue to attract new customers and stay ahead of the competition in the local marketplace.
13 to 1 return on investment for brand campaigns
26% increase in direct revenue
45% growth in direct bookings
Having worked with Huckleberry for over two years, we have seen the business change and grow. Throughout, they have been there to guide us on the best way for us to reach and communicate with our customers online. The result has been year-on-year growth across key areas of the business and peace of mind that we are doing everything we can to bring new people through the doors of the riverhouse every week.
— Sama Trinder, Owner