On the banks of the River Amstel lies Hotel de L’Europe – one of the most prestigious hotels in Amsterdam.

Despite their status as one of the capital’s finest luxury hotels, the team struggled to control the commissions being paid to OTAs and felt their campaigns were not generating the results which they believed were achievable.

Huckleberry were brought in to drive more bookings direct and reduce the commissions being paid to online travel agents. Through the delivery of a paid search advertising strategy, we allowed the hotel to compete with OTAs and other hotels – but more on that below... 

The road
travelled...

The hotel previously used another agency to manage all paid search advertising activity. Upon termination of the contract with the incumbent agency, access to the advertising account was lost.

This meant setting up all online advertising campaigns for the hotel from scratch. Keyword research was conducted following a site visit to identify what De L’Europe’s potential guests were searching for.

Campaigns were then built to target these keywords. Goal and e-commerce tracking were set up within Google Analytics to measure return on investments from the campaigns.

A monthly report was then supplied to constantly benchmark and monitor performance – because the digital landscape is always in flux.