Case Study
Victory House
Reducing OTA commission for an iconic Leicester Square hotel
Marketing Strategy / Paid Advertising
Victory House is a cosy, boutique hotel located on London’s iconic Leicester Square, in the heart of the West-End.
Exuding chicness both inside and out, the hotel holds 86 stylish bedrooms and suites, all designed with a nod to the area’s cinematic glamour, with many offering unrivalled, front-row views to London’s exclusive red-carpet film premieres. The hotel recently de-flagged from the Accor brand and needed to establish its own online presence away from the previous M Gallery branding.
Going it alone
Moving away from a brand as well-known as Accor was the main challenge for Victory House. Establishing the Victory House brand online would allow for a smooth transition away from the M Gallery name.
The online advertising campaigns being run across Google and Facebook allowed us to drive traffic to the new Victory House hotel website by targeting a specific audience of people looking to stay in London.
Coupled with the work done to optimise the website for search engines, we were able to grow traffic, bookings and revenue to record levels, since the hotel de-flagged.
30 to 1 Return on investment for brand campaigns
55% growth in total website traffic
46% increase in organic traffic
With Huckleberry’s support, Victory House has seen record levels of direct bookings and revenue which has allowed us to reduce dependence on online travel agents thereby minimising commissions paid to these third parties. Their expertise and guidance has been integral to the successful de-flagging from the IHG brand.
— Craig McCormack, Marketing Manager